*NSYNC can say “Bye, Bye, Bye” to their record of most albums sold in a single week. As expected, Adele took that honor this week, after her third studio album, 25, sold more copies in the US during its first week than any other in history.
Billboard and Nielsen are reporting the British superstar has already sold at least 2,433,000 copies of her new album since its release on November 20th, the highest total since Nielsen began accurately tracking album sales in 1991. 25 is breaking the record set by *NSYNC’s No Strings Attached in 2000, when it sold just over 2.4 million copies in its first week on sale.
Breaking the record today is even more impressive when you consider how much album sales have dropped overall in the years since *NSYNC set its sales benchmark back in 2000, when the industry was at its commercial peak. Adele has outsold her competitors in the industry by a much, much wider margin as compared to *NSYNC, partly due to her controversial decision to withhold the album from major streaming services.
The insane level of anticipation for 25 over the last four years also helps.
Industry experts are suggesting Adele will end up selling around 2.9 million copies of 25, and she’ll probably hold on to her new record for several years to come.