Brian Atwood May Be Closing Its Madison Ave Store


Word on the Madison Avenue curve says that the Brian Atwood flagship store is closing permanently. According to the always reliable Page Six, the shoe store that opened in 2012 has closed for a few weeks and future plans are unclear.
“I don’t want to say it validates you as a designer, but having a store on Madison Avenue… people look at [you] differently as a brand,” Atwood told Business of Fashion about his first store opening last March. “Talking to your customer at your stores and seeing what the customer’s buying, I think that is so important. [Because] what are you going to do, just have a store full of shoes and not sell any?”
The gossip column further reported that the closure had something to do with a split from the Jones Group, that was acquired by financial firm Sycamore Partners for $2.2 billion. The same group was also behind Rachel Roy’s collection ceasing.
While reps are still mum about what’s fully going on, back in January WWD found that brand management group, Bluestar Alliance was eyeing both Brian Atwood and Rachel Roy.
Seems like a lot of shake-ups for everyone. We’ll be clutching onto our heels in the meantime.
Just when we were about to whip out the Kleenex for Atwood, news hits the fashion world today regarding him and Steve Madden. Apparently, the two have joined forces to create a completely new line of women’s shoes and accessories.
WWD broke the news noting that Atwood would design the collection, while Madden’s team would produce it. Madden was involved in the purchase of Brian Atwood’s intellectual property, with Atwood still having majority stake. Brian Atwood and B Brian Atwood will work under a new entity that will operate as a separate division of Steven Madden.
While sources are not quite sure if this will result in higher priced Madden-quality shoes or lower priced Atwood-quality shoes, we’re excited to just see the first samples.
Talk about an unlikely dynamic duo.