Reggae/dancehall singer Cherine Anderson recently teamed up with Yoplait and the Jamaica Cancer Society for their 2011 Breast Cancer Awareness Month Campaign, Save Lids to Save Lives.
Anderson will lead the charge as spokesperson for the campaign.
The singer is asking everyone to support the initiative by Yoplait which will see the Jamaica Cancer Society benefiting eight dollars from every pink lid cup of Yoplait yogurt sold during the period October 1 to November 13.
The Jamaica Cancer Society Team and Representatives from Yoplait along with other corporate and private entities have been going across the island during the period educating the population about breast cancer and encouraging everyone both males and females to get involved in their cause.
Other well known faces joining the cause includes beauty queen Yendi Phillips and Tami Chynn.