The Chinese New Year, also referred to as Spring Festival, is fast approaching. It is one of the most important holidays in China. The Lunar New Year holiday falls on February 10th this year.
Tradition holds that this particular holiday is one in which all the family members come together to celebrate and have dinner on New Year’s Eve, which is the last day of the Chinese lunar calendar. Many Chinese from all over have already been making trips back to their native country to celebrate with their friends and families.
Although some are venturing home, quite a few people have opted to leave China and go on vacation, this in part due to an increase in income, flexible visa policies and a strong Chinese currency. Trends have shown that the Chinese people are converting from basic consumption such as food and clothing to a higher level including travel.
Li Xinjian, chair of tourism management at Beijing International Studies University said, “The consumption level of the Chinese people has been gradually transforming from survival to comfort and leisure.”
The reported increase in enthusiasm for overseas trips during Spring Festival has formed part of the surging market of China’s outbound tourism.
The Chinese Spring Festival has more than 4,000 years of history. It dates back to the Shang Dynasty (17th-11th century BC). The festival celebrates family reunion and is full of colourful activities and new hopes for the beginning of spring and flowers blossoming.