Let’s have a moment of silence for wedge sneakers. They will always have a special place in our hearts, but it’s time we officially call ‘time of death’. The trend had a long run but even its creator opted to put the final nail in the coffin. What now? What’s the next hot but comfy shoe trend? The title now belongs to Adidas. Yes, the same brand that RUN DMC sang sweet rhapsody to decades ago.
Back in the 80′s when the rap group sang praises of the then obscure German brand, they were fascinated with Adidas’ shell top sneakers. It propelled the brand into the mainstream consciousness. Fast forward a few decades and it’s Phoebe Philo (who else would it be, really) that resurrected our obsession with the German brand. But this time around the shell top is taking a back seat to the Stan Smiths.
Bare with us while we give you a brief history lesson. Adidas’ first tennis sneakers were created in 1963. A few years later (1971 to be exact) they were endorsed by and named after professional tennis player, Stan Smith. They were extremely popular. Like make the Guinness Book of World Records in ’88 for selling roughly 22 million pairs popular. But like all good things, they came to an end and Adidas discontinued the line in 2011. So how is it that they’re currently trending?
Fashion urban legend has it that it all started with Phoebe Philo and her unofficial endorsement. She wore them at the close of her spring 2011 show. We can’t say whether that’s true or not, but we have noticed the fashion set’s slowly growing obsession with the style. Then, back in January Adidas announced the relaunch of the iconic shoe. A few weeks later fashion week was crawling with editors marching their way to shows and events in green and white Stan Smiths. In fact, you’d be hard pressed to go through Tommy Ton’s fashion month street style snaps and not spot at least 1 in 5 show-goers rocking a pair of Stan Smiths. Better yet, we dare you. They are everywhere, from editorials, to the feet of celebs, editors, blogger and of course the average sneaker aficionado. We wouldn’t be surprised if they break their own Guinness record.