There’s a new addition to add to the bodywear clothing at H&M: David Beckham bodywear for boys. Basically a mini-me version of his current adult-size bodywear at H&M, Beckham’s new line for boys was strongly influenced by David’s love of vintage sportswear, and as such has a heritage athletic look to its pieces that include Henley’s, long-johns, tanks, and briefs.
As you can see, the result is an adorable collection of comfy clothes for little boys to run around being little boys in–and it seems like stripes are very in for this active group. What could be better than a bunch of little Beckhams? Not a whole lot. This new diffusion line will go one sale starting January 30 in an H&M store near you.
For the bigger boys of the bunch, Beckham will release the details about his new spring bodywear collection via an interactive ad at the Super Bowl of all places. Now that’s definitely one way to get us to watch…