Fashion Model Bombshell Jessica White is the New Brown Body for H&M’s Women’s Lingerie

The feminine side of H&M just got a little bit more appealing.  Now that David Beckham’s men’s underwear line for the retailer has launched, H&M had to keep the temperatures hot and enlist a powerhouse for the women’s lingerie line—enter the seduction of none other than Jessica White.

Not necessarily known for their lingerie, H&M has definitely piqued our interest now that Jessica White will be on those billboards showing off her amazing body.  Jessica’s mocha-toned skin and gorgeous hair are the perfect fit for this feminine but simple lingerie campaign.

“Femininity and classic silhouettes set the tone for our lingerie this season. Off white, lace or bright colors—find your new lingerie favorites in this season’s wide selection,” the retailer encouraged of the women’s lingerie on their website.