Salvatore Ferragamo may be an 87-year-old institution, but they’re up to date when it comes to running their new campaign. The high-end clothing and leather goods company is using social media to show, promote and sell their spring 2014 collection. And they’re using the help of pros.
Street style photographers Monsieur Jerome and Face Hunter have been tapped by the Italian brand to take photos of models in the collection, with a street style edge. On their Facebook, Instagram and Twitter accounts the brand is showing the pictures with short captions garnering fans to their home website.
“This project underlines the emphasis that the label has placed on combining traditional and digital communication methods, where experimenting with new channels also means reaching out to different target audiences,” said Massimiliano Giornetti, Ferragamo’s Creative Director. “In a constant dialogue between his roots and the speed of the globalized world, Salvatore Ferragamo continues to invest in a form of innovation that is increasingly effective with new consumers.”
Already garnering a lot of internet love, the campaign will continue to run through this week. And we’re looking forward to more stylish images.