Need even more proof that fashion’s next frontier is Africa? H&M is opening it’s first store on the continent.
The Swedish retailer is opening its first flagship store in South Africa, joining Zara, Topshop and Forever 21 who have made Cape Town home in the last five years. H&M has opened an over 50,000-square-foot space combining “digital and design elements as a highlight of global retail and interior standards,” according to WWD.
Along with a variety of spring and summer collections, the retailer is also offering apparel, underwear, accessories along with home and sportswear for men, women, teens and children. And despite the 45 percent import tax imposed by the South African government on clothing, H&M wil be keeping its prices consistent.
This is just the first store for H&M in South Africa. Another one is expected to open in Johannesburg next month, along with three more stores expected to launch in 2016.
“It’s really important that we bring H&M to Johannesburg,” said Par Darj, country manager for H&M South Africa. “Here there is a vibrant energy and with that comes an insatiable demand for global style.”