H&M Poised To Dominate U.S. Retail Market


Swedish retailer H&M is aiming to make their indelible mark on the U.S after it was revealed that the retail giant is planning to open more stores in the US.

While the company’s U.S. president Daniel Kulle is a bit tight lipped about the number of projected stores, he did say that they would have 10 new locations which include The Roosevelt Collection in Chicago, Union Station and The Shops at Georgetown Park in Washington, the French Quarter in New Orleans, City Place in West Palm Beach, Fla. and the Waikiki Business Plaza in Honolulu.

Plans are also reportedly in place for two previously announced stores in Manhattan. The store at 589 Fifth Avenue and 48th Street is set to be the largest H&M in the world with over 57,000 square feet. Kulle said it would be “elegant and sleek, more like a high-street store.”

Apart from more stores in the U.S., the company is also seeking to tap into another viable channel for U.S. domination, e-commerce. Fall will see an aggressive marketing strategy of sending out catalogues to millions of potential customers. The H&M home collection will also launch in three stores: Newbury Street in Boston, the flagship at Fifth Avenue and 48th Street, and the French Quarter in New Orleans.

They are even talking of introducing other brands to America. Kulle spoke of Cos, which has 70 or 80 stores being introduced in America. He noted, “Cos for sure will be in America. We’re looking for an opportunity to open Cos. We also have other, smaller brands, such as Cheap Monday. That’s the recipe for growth.”