Leona Lewis Is Brand Activist for the Body Shop


R&B singer Leona Lewis was recently unveiled as the new brand activist for The Body Shop’s new global campaign.

Lewis who is known as a longtime animal lover and vegetarian is considered the perfect person to partner with the beauty brand and the NGO Cruelty Free International campaign to end animal testing for cosmetics.

The idea blossomed from the European Union’s ban on animal testing for cosmetics that became effective March 11.

Photo: Lia Toby/WENN