Macy’s and the editorial team at Teen Vogue have teamed up for an exclusive, fashion forward juniors line. It is available now online and soon in 150 Macy’s stores nationwide. The spring collection includes the very basics (leggings and tanks) to jumpsuits, bralettes and everything in between with a price range of $20-$60.
Amy Astley, Teen Vogue’s editor-in-chief explained, “We’ve had terrific success with our branded mobile game, Teen Vogue Me Girl, and with our bedding collection, so apparel was the next logical step.”
Macy’s is also receiving great benefits from having the Teen Vogue team on their side. Executive Vice President of fashion for the retailer, Tim Baxter, has said the new collection will, “provide… a compelling new reason for Millennial to visit our stores.”