British-Jamaican star Maxi Priest is currently promoting his latest single “Easy to Love” and has issued a call to his fellow reggae artistes to emulate the American hip-hop stars in respect to how they manage their affairs aggressively.
He recently sat down and did an interview with Hazelann Williams of the UK- Based “The Voice” newspaper and he spoke candidly of the negative impact ineffective management has had on the reggae scene in comparison to the successful model of the US hip hop music industry.
He explained, “America and the hip-hop scene has been massively successful because they have lawyers, accountants and business people as their peers – they haven’t had to go to another race of people for information,” he continues. “They work with their own brethren who have gone to university to do marketing or law and all the bits and pieces that build a good business, so they can sit down and casually put together a plan as to what they are going to do with their music. When you put all those pieces together you have a solid business and reggae needs much more of that.”
Maxi Priest who was born in England to Jamaican parents will release his ninth album via VP Records in September. He made his big commercial breakthrough in 1990 with the album “Bonafide” which topped the U.S. pop charts. It included the hit song like “Close to You” which paved the way for other big US sellers.