Lines for the drops of new collections can get pretty crazy. It was only a few years ago that H&M was bringing out droves with their collaborations with the likes of Versace and Lanvin and even Target got in on the foray – subsequently getting their online servers overloaded – with collaborations with brands like Missoni. But in recent memory, the brand who has consistently brought out the masses, we’ll call them ‘hypebeasts’ as they are called on many sites, is Supreme.
Last night fans of the streetwear brand, famous for its frequent collaboration drops, came out en masse for the New York release of the Supreme x Nike Foamposite 1 sneaker. The brand, already anticipating a crowd, had set up their usual barricades outside of their Soho store but were surprised when the group swelled so large that it overtook the barricades and poured into the streets.
According to Supreme, this is why NYPD took matters into their own hands, forcing them to close the store and shut down the launch over public safety concerns. With 800+ attendees, according to onlookers on Instagram, there was indeed concern.
The store then posted a makeshift sign stating that the NYC release of the style had been cancelled by the NYPD, and directed the crowds to clear out and order the shoes online. Scheduled for an 11 AM release today, we can’t wait to see if those fans overload the servers.
The sneakers, are a redux of the Nike Air Foamposite 1 that was originally released in 1997 as a signature model for Penny Hardaway. Distinct in it’s shell-like appearance, the first design used iridescent colors while the Supreme version comes in two different color ways, both featuring golden leaves–one with a black background, and one with a red background.
In addition to the sneakers, the brand is offering up matching basketball jerseys and shorts in the same color variations.