Acclaimed producer Pharrell Williams who has a close relationship with Moncler French label for over five years now has just collaborated on another project. This time they will be working on an eye-wear collection. Williams will also act as the star of the advertising campaign.
Moncler’s chairman and chief executive officer Remo Ruffini said of Pharrell. “He represents the very best of all that is contemporary, creative and international, the same characteristics that underpin the entire Moncler project and the Moncler Lunettes collection.”
The eyewear collection will be debuted during the SILMO- International Optics and Eyewear Exhibition in Paris on September 26. It is set to coincide with the opening of Moncler’s flagship store. The titanium pieces which have been described as “halfway between futurism and 50’s style” will be sold at Moncler boutiques, their website and also at select retailers.
We can’t wait to see what this latest collection will look like. Will you be checking it out?