There’s been more than one occasion where JCPenney has surprised us where their on-trend options. They even took it to harrowing new levels with a collection with Duro Olowu and L’Amour Nanette Lepore in 2013, but their core-customers may not have been so ready.
With a fresh branding approach, JCP has created a solid fall 2014 collection with their in-house lines and diffusion collections. Charlotte Ronson, Nicole Miller, St. John’s Bay and more have pieces for every type of shopper.
So when we stepped into the preview room of a SoHo loft last week, we were wondering how they would organize it all. And of course, they made an ode to the style capital of the country, NYC. Models represented each neighborhood of the melting pot and brands catered to the aesthetic. We especially loved the Wall Street hottie in a suit and tie.
You can shop the complete collection in the fall but check out what they have now, here.