Stewart Motors grab Jaguar Land Rover deal from ATL

ATL Automotive lost its Jaguar Land Rover (JLR) distribution deal to its rival Stewart Motors.

Back in 2010, ATL inked a deal to distribute the British marque in Jamaica and set about popularizing the brand. With Audi, Volkswagen Honda and JLR in its stable, ATL made serious inroads into the premium car segment. Led by deputy chairman Adam Stewart, ATL invested some US$23 million in showroom and services facilities in Kingston and Montego Bay.

Stewart Motors has a long history of representing premium vehicles in Jamaica. It already sells Mercedes, BMW, Mitsubishi, Mini and Suzuki. The addition of JLR makes it the undisputed leader of premium marques in Jamaica and the number 2 car retailer behind Toyota.

General Manager of Stewart Motors, Duncan Stewart, speaking with Loop News said: “ We will begin operating the dealership from September 1st 2015. We are delighted that JLR will now be joining Stewart Motors. There will be a temporary structure to facilitate, service and purchase JLR vehicles on South Camp Road and we are planning a permanent home for JLR in Swallowfield, Kingston.

“JLR is a good fit with our experience of selling premium cars and we will execute the operation of this prestigious brand in our own way.”

Back in 2012, ATL sold 97 JLR vehicles. The Group had announced plans to launch a state-of-the-art 4,000 square foot show room, which would also contain a 450- foot long test track. This new facility was to be located on Kingston’s Oxford Road and was expected to be opened at the end of 2014.

source – loopjamaica.com