Ever wonder what fashion brands the teens of today are obsessing over?
There’s no denying that keeping up with the trends of the millennial generation is a job within itself. But thankfully, with the help of Teen Vogue and Goldman Sachs, the duo compiled a list of brands that teenagers and young adult customers are loving. Teaming up for the third year in a row, the youth-focused publisher and Goldman Sachs’ Apparel and Accessories Global Investment Research Group conducted a survey that ranks labels based on their online and in-store impact.
And let’s just say, the results are pretty on point! Coming out on top is Forever 21, followed by H&M with a #7 spot – which pretty much sets the tone with fast fashion retailers. As far as surprises go, Louis Vuitton managed to earn a #17 spot right before Steve Madden, with the following brands taking a role in the top 50 for the first time in 2015: Adidas, Calvin Klein, Tiffany & Co., Nars and Nasty Gal.
When it comes to what these brands all have in common, we pretty much rounded the solution out to social media – which is basically the largest impact on millennials today. With the exception of a few brands, most of the labels on this list are pros at entertaining the social media mass.